For Business Intelligence means, therefore, all the processes and tools by which a company can collect data of different nature to analyze and take strategic decisions. In fact, every day companies and organizations produce a truly incredible amount of data, which are often useless for society, if not for the original purpose for which they were created. However, with the advancement of BI tools such as Business Analytics, companies are able to use the collected data to make strategic decisions ever faster and more effectively.
Imagine, for example, that you run a hotel. You will have the information of your customers available including personal data, a history of their previous visits, all the services and products they have acquired, the dates of their arrivals and departures and much more. In addition to this, you will also have all your hotel data including expenses, inventory and staff management. With these data, it will be possible to predict the measures to be taken in terms of staff hiring and management, food supplies and costs.
One of the most interesting advantages of Business Intelligence platforms is that they are specifically designed to be used even by people without technical knowledge. This happens thanks to the use of company dashboards and easy-to-understand performance indicators, with diagrams and graphs, to allow even those who have no knowledge of data analysis to have an instant image of any type of activity in a few seconds. The reporting capability in the form of visual dashboards is a core feature of many BI platforms, and has been developed specifically to be understood by decision makers.